Cruise season adjusts as global market shifts, but visitor numbers hold steady

Tasmania’s cruise sector is expected to see fewer ship visits in 2026-27, reflecting national and global market conditions, however visitor numbers are expected to remain comparatively stable.

Posted

31 March 2026

A total of 81 cruise calls are scheduled across the state this coming season, down from 101 last year.

TasPorts Interim Chief Executive Officer Allan Gray said the reduction reflects broader Australia-wide trends, including rising operating costs, regulatory complexity, and global shipping disruptions. 

In the last two years, Tasmania has also seen the withdrawal of several cruise brands including Disney, Cunard, Virgin and P&O, as operators redeploy vessels internationally. 

“The 2026-2027 cruise season forecast reflects a shift toward fewer but larger vessels, with more than 231,000 crew and passengers expected to visit Tasmania,” he said.

“While there are fewer ship visits, the number of people coming ashore remains strong, which supports local businesses and regional economies.”

Mr Gray said cruise continues to play an important role in Tasmania’s visitor economy.

“Cruise continues to contribute around $40 million in direct passenger spending each season and up to $140 million in total economic contribution in strong years.”

“While we are seeing some reduction in vessels numbers, premium, luxury, and expedition cruise segments remain strong.”

Mr Gray said maintaining competitiveness remains important, but the long-term outlook for the sector is positive.

“Global demand for cruising remains strong, with significant investment continuing across the sector, including more than 80 new vessels on order.”

“TasPorts will continue working with industry and government to support sustainable growth in cruise visitation to Tasmania.”

Further information about the 2026-2027 cruise shipping schedule can be found on TasPorts’ website.